A new Single Hipstamatic II preset. Analogic flavor.
The Idea: Bring people a camera that cost less than the film. Bruce had a Russian plastic camera that our father gave him as a Christmas gift in 1972. The camera had since broke and was no longer being made or sold, at least anywhere he could find it. So Bruce and Winston came up with a plan to recreate something similar. Winston had fallen in love with his Kodak Instamatic and that was the start of the Hipstamatic.